We are proud to work with a wide range of clients united by the desire to be well said.

Project: A six-year-old hydroponic farm that originally grew greens for the city’s top restaurants and then switched to a subscription model during the Covid lockdown, hired Well Said to distill the company’s value proposition in a post-pandemic world.

Solution: Through a series of collaborative, company-wide workshops and interviews with senior leadership, we developed a new set of brand fundamentals, including corporate principles and tone of voice, as well as short and long-term messaging goals and strategic themes for various types of communications. 

Project: A senior partner at a global recruiting firm engaged Well Said to help develop a book idea and provide ongoing support for a growing thought leadership platform about how to get more women to the top of corporate America.

Solution: We first developed a 10-point platform to serve as the foundation of her book proposal and thought leadership agenda. We then delivered strategic advice on her book proposal and her publicity plan, as well as editorial services on her manuscript. We continue to support her LinkedIn presence with strategic commentary and a newsletter.

Project: The first U.S. nonprofit dedicated solely to raising public awareness about menopause engaged Well Said to refine its concept and develop its website content. 

Solution: We engaged the founders in a series of conversations to explore their vision; developed mission and vision statements; and established a set of brand guidelines, including values and tone of voice. From there, we wrote all site copy and collaborated with the art director to ensure the site’s design aligned with the organization’s ethos. Letstalkmenopause.com is a user-friendly, information-packed portal where women of all ages and stages can easily find reliable facts about the physical, emotional, sexual, and social aspects of menopause.

Project: Jamaica Bay-Rockaway Parks Conservancy (JBRPC), a public-private partnership dedicated to improving public parklands, engaged Well Said to create a vision deck for building political support, community awareness, and institutional alliances for the redevelopment of New York City’s first municipal airport and surrounding parkland. 

Solution: We interviewed a broad group of stakeholders to create a narrative for the redevelopment of Floyd Bennett Field, the largest undeveloped green space in Brooklyn and Queens. We partnered with graphic design firm Pure + Applied to translate the collective vision into a presentation that included site history and a map envisioning the future of the campus. The deck was designed to be modular so that each JBRPC partner could use it to develop financial and constituent support for this major institutional endeavor. 

Project: Well Said was engaged to reimagine a 20-year-old jewelry reseller’s approach to messaging its value and competitive advantage as a way to create trust and build brand awareness.

Solution: We delved into the competitive landscape, reviewed customer testimonials and demographic data, and led a series of workshops with leadership and other stakeholders to examine the brand’s strengths, vulnerabilities, and opportunities. We developed new mission and vision statements, long- and short-term goals, lists of the company’s fundamental values and areas of strength, key brand messages, dos and don’ts of the company voice, and strategic communications themes. 

Project: A 5-year-old DTC marketing firm in the process of expanding its team and moving into a new phase of business development engaged Well Said to revamp its identity with the goal of reflecting the founder’s unconventional approach to ad buying. 

Solution: To articulate the company’s points of difference, we developed a new tagline, mission statement, tone of voice, and web content. Concurrently, we hired a graphic designer/developer and oversaw the build-out of a bold yet easy-to-navigate site with case studies and a newsletter that reflects the company’s focus on “going all in” to create exponential growth for its clients.